AI for elder fraud and aging financial risk.
GreyMatter is the intelligence layer that powers Carefull. Purpose-built to detect the hidden financial risks that older adults face every day, before small issues turn into real damage.
GreyMatter is the intelligence layer that powers Carefull. Purpose-built to detect the hidden financial risks that older adults face every day, before small issues turn into real damage.
Lost to fraud, senior scams, elder abuse and exploitation (EFE) in 2024 according to the FTC.
30% of age-adjusted revenue at financial institutions is controlled by depositors and clients with Mild Cognitive Impairment (MCI).
Social engineering, industrialized scam organizations, and now AI…the latest tactics and technologies now prey directly upon those who once protected us.
We built GreyMatter to level the playing field.
Since 2020, Carefull has been building the industry’s first AI platform to power solutions around aging and money.
To do this means building for a complex world of longevity, shifting risks, trust, family dynamics, and even brain health.
Today, GreyMatter powers Carefull’s Financial Safety platform, helping financial institutions support older adults and next-generation financial caregivers.
Tomorrow, GreyMatter unlocks a new category of longevity finance.
Aging Financial Risk is a world beyond identity protection. It's the world of behavior change, cognitive decline, financial judgement, defending one's independence and even unexpected vulnerabilities such as loneliness and addiction.
It's a world of multi-generational finance, the hard conversations and those avoided entirely; it's the next-gen financial caregivers involved in their parents' money, and the fact that an older adult's trusted circle often includes both good and bad actors.
Older Adults with Dementia Exhibit Financial Symptoms Up To Six Years Before Diagnosis A proprietary engine that is constantly evolving and improving.
Carefull uses GreyMatter to detect over 80+ easy to miss, complex, and behavioral patterns that lead to account drain, hardship, and thousands of support hours every month.
Creating quantifiable impact for our partner institutions and customers, and increasing the quality of life for Carefull members.
“Carefull saved me. They alerted me to an invasion of my checking account. Thank you!!”
“In the short time that we have been using Carefull, I have been impressed by how thorough and comprehensive your monitoring has been. It’s comforting to know that we have someone helping to protect us from fraud. Thanks!”
“Carefully checks things that I wouldn’t think of. It provides [a] necessary service in this day and age.”
“I have peace of mind knowing that Carefull is monitoring my financial transactions and helping to prevent me from being a victim of fraud. Thank you for the wonderful service you provide!”
“It helps me sleep better.”
“I am impressed with your prompt alerts concerning deposits and withdrawals from my accounts. All has been well, but your oversight is impressive.”
“It gives me comfort to know that my bank account with Synovus is secure from potential hackers and it is backed up by one million dollars of protection. Also, you can add additional financial accounts such as retirement accounts. Thank you Synovus!!”
Today we partner with banks, credit unions, wealth management platforms, insurance companies, retailers and more.
Universities and research bodies that wish to share findings, collaborate or learn more about GreyMatter
Press, government, non-profits, or senior service organizations looking to share information or learn more about GreyMatter
Banks, credit unions, or wealth advisors looking to partner with Carefull
