Adams Community Bank Partners with Carefull to Strengthen Their Commitment to Financial Security, Education, and Community Resilience

Adams Community Bank (ACB), a locally headquartered mutual community bank serving Berkshire County since 1869, today announced a new partnership with Carefull, the leading financial safety platform designed to protect older adults and their families from fraud, scams, and money mistakes. This collaboration underscores Adams Community Bank’s commitment to innovation, community focus, and serving the evolving needs of its customer base.

Through this partnership, ACB will offer Carefull’s advanced platform to help customers monitor their accounts for signs of financial exploitation, including complicated emotional manipulation schemes like romance scams. The Carefull platform uses proprietary technology to detect unusual activity and patterns of behavior, including duplicate payments, late or missed deposits, and actions that may indicate cognitive decline. 

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With elder fraud numbers only growing, it’s crucial for them to have that extra layer of protection.

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“Carefull helps us deliver meaningful innovation—preventing fraud and protecting the financial security of our customers at every stage of their lives,” said Julie Fallon Hughes, President & CEO of Adams Community Bank. “This partnership reflects our deep commitment to safeguarding our customers and strengthening our communities.”

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Carefull was designed to help individuals age with confidence while giving their families peace of mind. Banks trust the platform nationwide to reduce the risk of financial exploitation and strengthen client relationships across generations. ACB is the first in its region to offer a solution built specifically to protect seniors.

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“At Carefull, we believe that protecting aging customers isn’t just a necessity, it’s an opportunity for forward-thinking banks to lead with care,” said Todd Rovak, Co-Founder of Carefull. “We’re excited to partner with Adams Community Bank, whose team deeply understands the importance of meeting their community where they are and anticipating where they’re going.”

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This partnership is part of ACB’s ongoing investment in customer protection and financial wellness. It aligns with the foundation of ACB’s vision to foster community growth and stability by offering personalized banking solutions. Carefull is now available to all deposit customers, with outreach efforts through branch teams and community events.

For more information about the partnership or to access Carefull through Adams Community Bank, customers can visit https://secure.getcarefull.com/acb, call 413-743-0001, or speak with a team member at any ACB branch.

You get your financial institution started with Carefull, request a demo today.

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